Judging within the World Association of PMU Artists (WAPMUA) system is conducted according to unified professional criteria approved by the Association.
All evaluations must be based on the following principles:
independence;
impartiality;
professional competence;
consistency of standards;
confidentiality;
respect for category-specific evaluation criteria.
Judges must evaluate each submitted work objectively and exclusively on the basis of the official materials provided for judging.
Personal familiarity, prior training relationship, nationality, popularity, social media visibility, or any non-relevant factor must not influence the score.
If a judge believes that objective evaluation cannot be ensured in a specific case, WAPMUA may review, reassign, or additionally verify the evaluation.
Judging is conducted only on the basis of the submitted official materials, including the photo and video materials provided for evaluation within the WAPMUA system.
The live working process is not evaluated by the main judging panel.
Hygiene control, where applicable, is assessed separately by the designated hygiene judge and is not included in the standard judging panel criteria unless otherwise stated by WAPMUA.
WAPMUA championships may include different participation levels, including Junior and Master, as defined by the applicable championship regulations.
Junior level is generally intended for participants with up to 2 years of professional experience in PMU.
Master level is generally intended for participants with more than 2 years of professional experience in PMU.
A participant eligible for the Junior level may, where permitted by WAPMUA rules, compete in the Master level.
A participant qualified for the Master level may not compete in the Junior level.
The evaluation criteria remain category-based and professionally consistent across levels. However, works are assessed within the participant’s registered level and compared only against the corresponding level category.
Detailed eligibility rules for Junior and Master levels may be defined in separate championship regulations.
These judging principles and evaluation criteria apply to WAPMUA championships in both online and offline formats, unless otherwise expressly stated by WAPMUA in separate official regulations.
The professional evaluation criteria, scoring system, ethical principles, and judging standards remain unified across the WAPMUA system.
Where necessary, specific procedural differences between online and offline championships — including submission format, review process, timing, technical requirements, observation procedures, or supporting documentation — may be established in separate championship regulations or official instructions.
Any such procedural differences shall not change the core judging principles or approved category evaluation criteria unless expressly approved by WAPMUA.
Each criterion is scored on a scale from 0 to 10, where:
0 = criterion not met at all or result is critically deficient;
1–3 = low level of performance;
4–5 = below average / acceptable with significant weaknesses;
6–7 = good professional level;
8–9 = very strong result;
10 = outstanding result, fully meeting the expected standard at the highest level.
A judge may assign any score from 0 to 10 to any criterion, depending on the actual quality of the submitted work.
Each judge must score all mandatory criteria for the category being evaluated.
The final result is based on the official WAPMUA scoring system and the combined scores assigned by the judging panel.
If two or more participants receive the same total score within the same category and level, the result shall be determined using priority criteria.
The tie-break is applied in the following order:
total score;
first priority criterion;
second priority criterion;
third priority criterion.
If the result remains equal after applying all priority criteria, WAPMUA reserves the right to:
conduct an additional official review;
request a central review;
or issue the final decision through its authorized internal authority.
Overall harmony
Shape
Color
Fronts and tails balance
Gradient
Minimal skin trauma
Pigment depth
Symmetry
Model complexity
Overall harmony — overall balance and aesthetic appearance of the final result on the model.
Shape — suitability, structure, and correctness of the eyebrow shape.
Color — appropriateness and visual quality of pigment color selection.
Fronts and tails balance — proportional balance between the beginning and tail of the brows.
Gradient — softness and smoothness of transition from lighter fronts to more saturated body and tail.
Minimal skin trauma — condition of the skin after the procedure and gentleness of execution.
Pigment depth — correctness and consistency of pigment implantation depth.
Symmetry — visual symmetry between both brows.
Model complexity — difficulty of the initial condition of the model.
Overall harmony
Shape
Gradient
Overall harmony
Shape
Color
Symmetry
Contour definition
Cupid’s bow shape
Pigment distribution
Smooth transition (contour to fill)
Minimal skin trauma
Pigment density
Model complexity
Overall harmony — overall aesthetic balance and visual effect of the lips.
Shape — suitability and correctness of the final lip shape.
Color — quality and appropriateness of pigment tone and final color effect.
Symmetry — balance between the left and right side of the lips.
Contour definition — precision and clarity of the lip contour.
Cupid’s bow shape — quality, balance, and elegance of the cupid’s bow.
Pigment distribution — evenness of pigment placement throughout the lips.
Smooth transition (contour to fill) — blending quality from contour into the inner lip area.
Minimal skin trauma — condition of the skin after the procedure.
Pigment density — saturation and consistency of coverage.
Model complexity — difficulty of the initial condition of the model.
Overall harmony
Shape
Pigment distribution
Overall harmony
Shape
Color
Hair stroke texture
Flow and direction
Minimal skin trauma
Symmetry
Model complexity
Overall harmony — overall visual integration and natural effect of the result on the model.
Shape — suitability and professional structure of the brow shape.
Color — appropriateness of pigment tone in relation to skin and hair characteristics.
Hair stroke texture — realism, clarity, and visual quality of the hair strokes.
Flow and direction — natural direction, pattern, and stroke movement.
Minimal skin trauma — condition of the skin after the procedure.
Symmetry — balance between both brows.
Model complexity — difficulty of the initial brow condition.
Overall harmony
Hair stroke texture
Flow and direction
Overall harmony
Brow shape
Pigment color
Symmetry
Hair stroke precision
Flow and direction
Minimal skin trauma
Pigment depth
Natural appearance
Model complexity
Overall harmony — overall visual harmony and aesthetic impression of the brows on the model.
Brow shape — quality and suitability of the final brow structure.
Pigment color — accuracy and suitability of pigment color choice.
Symmetry — visual balance between both brows.
Hair stroke precision — clarity, cleanliness, and technical accuracy of each stroke.
Flow and direction — natural direction and arrangement of the strokes.
Minimal skin trauma — condition of the skin after the procedure.
Pigment depth — consistency and correctness of the implantation depth.
Natural appearance — how realistic and natural the final result looks.
Model complexity — difficulty of the initial brow condition.
Overall harmony
Hair stroke precision
Natural appearance
Overall harmony
Line shape
Color
Symmetry
Placement
Pigment application accuracy
Minimal skin trauma
Shading and transitions
Model complexity
Overall harmony — how well the final eyeliner result fits the eye shape and overall face.
Line shape — elegance, shape, and technical quality of the eyeliner line.
Color — pigment tone and visual intensity of the final result.
Symmetry — balance between both eyes.
Placement — correctness of eyeliner positioning on the eyelid area.
Pigment application accuracy — technical precision of pigment placement.
Minimal skin trauma — condition of the skin after the procedure.
Shading and transitions — softness, blending, and smoothness of shaded areas.
Model complexity — difficulty of the initial eye shape or condition.
Overall harmony
Line shape
Shading and transitions
Overall harmony
Pigment color
Hairline symmetry
Dot placement precision
Density
Blending and transitions
Minimal skin trauma
Natural appearance
Model complexity
Overall harmony — overall visual balance and realism of the SMP result.
Pigment color — suitability of pigment color in relation to skin tone and natural appearance.
Hairline symmetry — symmetry and balance of the hairline design.
Dot placement precision — consistency, control, and accuracy of each dot placement.
Density — visual consistency and evenness of pigment density.
Blending and transitions — smoothness of transitions between different zones.
Minimal skin trauma — condition of the skin after the procedure.
Natural appearance — how realistic and natural the final result looks.
Model complexity — difficulty of the initial scalp condition.
Overall harmony
Dot placement precision
Natural appearance
Judges must evaluate each work exclusively on the basis of:
the official submitted materials;
the approved category criteria;
the ethical and professional standards of WAPMUA.
All scores must reflect the actual quality of the submitted work and must not be influenced by any external, personal, social, or non-professional factor.
Form for filling out by the applicant for joining the association of permanent makeup artists
Looking for collaboration? Send an email to hello@wapmua.com for enquires.
Looking for collaboration? Send an email to hello@wapmua.com for enquires.
Your activity must be related to permanent make-up and be officially registered in accordance with the legislation of your country.
You must have experience of participating and winning prizes in permanent make- up championships held at national or international level in the last three years.
You must have at least one year of experience in permanent make-up training and a minimum of ten students who have successfully completed your courses.
You must have a minimum of one media mention of your professional activities or achievements in permanent make-up.
At least one of your students must have won a national or international permanent make-up championship in the last three years.
